Glamour: This Nike Maternity Ad Featuring Pregnant and Breastfeeding Athletes Is So Empowering
"The Devil Ties My Tongue" by Amy Seiwert performed for the SKETCH Series, 2013. Photo by David DeSilva. Courtesy of Amy Seiwert's Imagery
Glamour: This Nike Maternity Ad Featuring Pregnant and Breastfeeding Athletes Is So Empowering
14 March 2021
By Whitney Perry
This new Nike maternity ad featuring pregnant and breastfeeding athletes just dropped—and you have to see it.
“Can you be an athlete? You, pregnant? You, a mother? That depends,” the short film titled “Toughest Athletes” begins. Posted on Nike Women’s Instagram page on March 14, the ad goes on to define the term as it cuts between a group of mothers in various stages of pregnancy and postpartum journeys, including Serena Williams and Olympia, USWNT soccer player Alex Morgan, and track stars Shelly-Ann Fraser-Pryce, Perri Shakes-Drayton, Nia Ali, and Bianca Williams.
“What is an athlete? Someone who moves? Sounds like you,” the narrator continues. “Someone who gets it done, no matter what? You do that. Someone who listens to her body. Also you. Someone who defies gravity. You. Someone who deals with the pain, hits her limit, and pushes past it. Pushing, pushing, pushing. Someone who earns every single win. You, you, you. So can you be an athlete? If you aren’t, no one is.”
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